Give the Gift of Naturally Healthy Skin

Gentle enough for sensitive skin,
luxurious enough to gift to anyone on your list.

Mahogany & Coconut Goat Milk Lotion packaged product against a brown background with product shadow

Meet Your New Daily Ritual: Mahogany & Coconut

A warm, creamy blend of polished mahogany and soft coconut, our newest goat milk lotion delivers deep hydration with a sophisticated, subtly tropical scent. Made with fresh goat milk, sunflower oil, and mango seed butter, it absorbs quickly, nourishes deeply, and keeps even sensitive skin smooth and comfortable.

Mahogany & Coconut Goat Milk Lotion packaged product against a brown background with product shadow
Stock image showing a hand scratching an arm's skin, obviously irritated and/or dry

Feeling the chill in your skin?

Cooler temps, dry air, and blustery winds can leave your skin feeling tight, flaky, and in need of extra love. But taking care of your skin should feel like comfort, not a chore.

Our goat milk soaps and lotions are packed with skin-loving vitamins, gentle exfoliation, and deep hydration—perfect for soothing and protecting your skin as the seasons change. Stay soft, balanced, and beautifully nourished all season long.

Why Goat Milk? Why Friendly Goods?

Goat milk is nature’s secret to soft, radiant skin. Packed with nourishing vitamins, minerals, and moisturizing fatty acids that nourish and hydrate the skin, our soaps and lotions restore hydration and balance. It’s gentle, making it suitable for all skin types, including sensitive skin.

No Animal Testing

Environmentally Driven

Locally Made in Maryland

Wholesome Ingredients

What Our Customers Are Saying

This is by far one of the best lotions I have ever used, far superior to even more expensive brands. It goes on smooth and is so nourishing to your skin, you can tell the difference immediately! The scent is also wonderful as well, not too strong, just right!

– Maria

I am obsessed with this lotion. Having dry and sensitive skin can be hard when most lotions contain fragrance. My skin feels so soothed and moisturized. 

-Abigail

Amazing! My husband bought me the Lavender & Sage lotion and soap as a gift and I Love them! All natural means lovely scents and pure softness from both. Today I’m ordering the shampoo & conditioner along with the lip balm. Can’t wait to try them.

– Mary Ann

Amazing amazing amazing! I bought this lotion with the soap and I’m so happy I did. 1. If you don’t have the soap, get it. 2. This lotion actually SOAKS into your skin. It’s not greasy or leaves residue and it smells so good.

– Genevieve

A Simple Routine for Naturally Healthy Skin

Choose Your Favorite Fragrance

From Almond & Cherry to White Tea & Ginger, pick your perfect match.

Lather up & Lock in Moisture

Use our goat milk soap and lotion daily for softer, healthier skin.

Feel Smooth, Soft & Confident

Enjoy healthy, nourished skin every day!

Hand holding a Friendly Goods conditioner bar on a yellow background

Ditch the Bottle,
Keep the Shine

Why stop at healthy skin when you can also have healthy hair and scalp? Our shampoo and conditioner bars bring the same clean, nourishing goodness to your hair routine without the plastic waste.

Founder, Sam Shoge smiling away from the camera as he stands behind the Friendly Goods market booth

2025 Festival Schedule

Find the Friendly Goods Company booth at these upcoming events!
$

Sykesville Holiday Market

November 29th, 2025 | Sykesville, MD

$

Dickens of a Christmas

December 6th, 2025 | Chestertown, MD

Get Friendly on Social with Us!

300x300 Image of a Black woman's hand holding a Friendly Goods lip balm tube towards the camera
Friendly Goods product box being held over a bed of Maryland flower, black eyed susans
Black hand gripping Lavendar & Sage soap bar against a brown backdrop
Two goats sniffing a wooden carrying case that has the Friendly Goods logo burned into it
White Tea & Ginger lotion laid down against a brown background with soap bars around it